I was in my Freshman year in college, when Mark Zuckerburg…at another…much better brand-named college, launched Facebook and changed the face of social media forever.
It seems that now, Facebook is kindof the cool Uncle of social media sites (let’s call MySpace the Grandpa), as many bloggers now have to spread their energy across various platforms (i.e. Pinterest, Twitter, Instagram, etc.)
Despite the fact that a lot of younger kiddos are flocking to Instagram (owned by FB btw), Snapchat and whatever newer platform is out there, Facebook is still highly relevant and beneficial to your overall blogging strategy.
Side Note: If you are reading this to just learn how to set up a group, scroll on down and I’ll tell you…but if you are a beginning blogger or interested in starting a blog, give a quick looksie at this post on the tools I used to help me grow the site you are on now!
Speaking from personal experience, learning how to create a Facebook group has been one of the best steps I took to build my audience and grow my blog. Let me explain why you should do the same and, more importantly, show you how you can create a Facebook group to grow your own online business.
I also have a page for my blog…but here’s the difference:
Pages are for public sharing and basically one-way communication. However, groups are all about community…and community = engagement.
But what if you are still at the beginning stages of your blog and don’t really know your niche?
Create the group anyway!
Seriously, get started on the community and create a space to share your amazing content. The name of your group is not permanent. Create it under your blog name and add a description of your site and recruit for members. All of this can be updated and changed later.
Family and friends is a great place to start for members…but invite them through Facebook messenger. If you “invite” through the Facebook group, you will automatically add them and they may get a little irritated. Alternatively, you can post the link with some verbage on a post to get the ball rolling.
Let’s Get Started!
Once you log onto your home page, go to your sidebar and look for Explore and then scroll down to find Groups.
You will be taken to your Groups Page and in the top right, you will see a green button to create a group. You can’t miss it.
Name your group, but I tend to not invite members at this point, except for the one person you need to invite to create the group.
(Make sure you ask them first.)
When naming your group, think of your branding and your target audience. Use some solid keywords that will make it easier for people to find your group if they are looking.
For example, the group I created with my Disney Blogger gal pal Erin, is called Disney Fans and Bloggers Unite. There are several words in there that someone may consider searching for when looking for a Disney blogging group.
Keywords Everywhere and Ubersuggest are two amazing FREE tools that I recommend to help you in your keyword search.
Also, I suggest keeping your group CLOSED.
This will allow your group to be searchable, but the public won’t be able to see posts and join without approval. This is huge in order to prevent spammers and fake accounts from messing up your community.
Once your group is set up- fill in your description ( again, don’t forget about keywords) and create a cover photo that easily identifies your group.
Canva is a great tool where you can design your own banner photo for free. The recommended Facebook Group cover size is 1,640px by 856px
To protect the integrity of the group, I HIGHLY recommend you add rules and put them in the description. You should also put them in the first post, make them an announcement and pin to top.
You can do this under the settings option in the post by clicking on the three dots.
Also, ask pending members at least one question to ensure they are not spambots.
These questions can be easily set under edit group settings >member requests>ask questions
Additionally, Erin and I have the group set so that we have to approve any post that someone wants to place on the wall, as well as member invites.
It may seem harsh… but having boundaries is necessary to keep your group from becoming a free-for-all spam-fest.
Congratulations, you have created a Facebook group for your blog or business!
Now, all you need are members.
Promote, Promote, Promote.
Share your group (with a link to join) on your Instagram, Twitter and create pins for Pinterest.
I have a BIG goal! You see, @StorybookErin and I have this amazing group… #DisneyFans and #DisneyBloggers just share our love of Disney through engagement threads and fun Disney stuff. But… we want more. MEMBERS! We currently are hovering at around 260 and would LOVE to hit 300 fellow Disney lovers by September 1! If you are not part of our little O’hana already…just get #Tink to sprinkle some pixie dust on your device and head on over to join ( or you can just go to the link in my bio…) #DisFansUnite . . . . . #Facebookgroup #ohana #Disney #disneygram #instadisney #disneyside #disnerd #disneyaccount #ilovedisney #disneyforever #disneymagic #disneylife #disneyigers #disneyigaccount #disneyfamily #disneyfriends #wdw_igers
Again, Canva is amazing for this.
Finally, engage daily!
You can create engagement threads in Canva and schedule to post in your groups on Facebook. As your group grows, it will practically automate itself as members engage with each other.
Plus, you have an engaged audience in your nice, and as the admin you have complete freedom to share your posts and content. It’s truly a win-win!
For a walk-through, watch me create a facebook group in this video…and then click this link to join the FlipFlopWeekend Blogger Support and Engagement Group!